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PPC Executive

Marketing|Co. Durham - County Durham|Ref: 010136

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Type of work: Full Time

Job Location: Co. Durham - County Durham

Salary: Up to £25k

Our client is one of the UK’s largest retailers of personalised merchandise for many globally recognised brands. They are looking for a PPC Executive to join their team.

The successful candidate will work closely with the Head of Digital Marketing however the implementation of agreed strategies will form the majority of this role and be largely independent.

Role & Responsibilities:

  • Manage all aspects of social media marketing including implementing paid social media advertising campaigns, generating content, launching competitions etc.
  • Produce reports for senior line management across all relevant subject areas to ensure that they are fully informed to enable their effective decision making.
  • Liaise with Directors / Team Leaders to implement digital marketing strategies including: PPC, SEO, content calendars, collaborative contests/giveaways, email marketing and PR.
  • Manage digital marketing budget.
  • Plan and produce effective competitor research and analysis.
  • Utilise all available platform data and reports to ensure the account is performing to its maximum capability.
  • Actively seek out & engage in new digital platforms for marketing and advertising, whilst maintaining and strengthening existing ones.
  • Evidence your own and area impact and performance improvements through business KPI’s.
  • Implement change based on platform performance to maximise traffic and conversion rates.
  • Deliver Ecommerce customer contact strategies.

Skills & Experience:

  • Practical experience of SEO, PPC and social media marketing.
  • Excellent knowledge of digital marketing strategy.
  • Excellent knowledge of ecommerce and online retail marketing.
  • Good balance of analytical and creative thinking.
  • Knowledge of Google AdWords and Analytics.
  • Experience in analysing sales / traffic results
  • Good marketing and digital marketing knowledge.
  • Experience with SEO, PPC and best practices for e-commerce websites.
  • A relevant qualification and / or degree in Marketing or Digital Marketing would be beneficial.

If this sounds like something you would be interested in, click “apply” and one of our consultants will be in touch to tell you more about the role and the client.

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